PENGARUH JIWA KEWIRAUSAHAAN ISLAM, MODAL USAHA DAN LOKASI USAHA TERHADAP TINGKAT LOYALITAS PEMBELI PADA UMKM KUE GETI LUCKY’S SUMBER GEMPOL, TULUNGAGUNG

This study aims to determine how the influence of Islamic entrepreneurial spirit, business capital and location on buyer loyalty at UMKM Kue Geti Lucky's Sumbergempol, Tulungagung. The research method used by researcher using quantitative-descriptive methods primary data obtained distributing questionnaires randomly processed SPSS statistical test. dependent variable in this is loyalty, while independent variables are location. Based research, results tcount < table or 0.952 1.984, significant value generated 0.343 > 0.025. Therefore, two spirit MSMEs, Cakes, Tulungagung have no effect, but if we count one -one result will be significant. For venture capital, t 6.516 1.984 resulting significance 0.000 0.025 And from fcount ftable 19,501 3.09, produced 0.000, which smaller than level 0.05, all a effect.